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SIDC CPE COURSE

Coaching Conversations for Better Communication and Performance


Description
This course is *HRD Corp claimable*. If you wish to utilise your HRD levy for this course, please do not purchase it online. Contact us at 016-7562800 or email us at info@symphonydigest.com for assistance.

Accreditation:
10 SIDC CPE Points

ICF Competency Type / Title / Level:
People Management - Communication /Level 3
People Management - Coaching and Developing Others/Level 3

Course Synopsis:
This course helps professionals learn how to use coaching conversations-purposeful, structured discussions that inspire ownership and improvement. Through relatable stories, guided reflections, and practical tools, participants will discover how effective communication and coaching can transform performance and strengthen trust.

Learning Objectives:
1.Explain the importance of coaching conversations in supporting team member growth and engagement.
2.Identify key communication skills that promote understanding and trust in performance discussions.
3.Apply the GROW model to structure coaching conversations effectively.
4.Demonstrate how to use listening, questioning, and feedback to guide team members toward improved performance.
5.Apply coaching conversations to enhance personal effectiveness and plan improvements.

Trainer’s Profile: Ms. Norrashidah Ismail
Norra Ismail is an accredited trainer, consultant, and speaker who champions life-long learning, problem-solving, and resilience for personal and professional success. With more than 18 years of corporate experience in leading media organizations and almost a decade as an entrepreneur and trainer, she has built her career around the belief that growth comes from continuously learning and solving challenges — and that resilience is what transforms challenges into opportunities for growth. She has worked with top media organizations such as FOX International Channels, ZEE Entertainment, and Astro Radio, and later transitioned into consulting for SMEs before pivoting into training. As an HRDC-accredited trainer, she designs and delivers programs that are practical, engaging, and results-focused — empowering participants to not only gain skills but also build the mindset needed to thrive personally and professionally. What makes Norra distinctive is the way she connects problem-solving, continuous learning, and resilience into a unified message: that no matter the challenges we face — whether in business or in life — we always have the capacity to adapt, learn, and grow stronger. Beyond her professional expertise, Norra’s life experiences — from overcoming illness to navigating personal loss — have shaped her into a trainer who teaches not just from theory, but from lived resilience. Her journey is a powerful reminder that learning and growth are not confined to classrooms or careers; they are lifelong processes that enable us to rise stronger, adapt and live with purpose.

Accreditation: 10 SIDC CPE points Price: 428

Content
  • Part 1 - Why Coaching Conversations Matter
  • 1.0 Notes
  • 1.1 - Understanding the difference between managing, mentoring and coaching
  • 1.2 - Why communication is the heartbeat of coaching
  • 1.3 - Reflective activity — “How do I usually communicate at work?”
  • 1.4 - Knowledge Check
  • Part 2 - Communicating for Clarity and Connection
  • 2.1 - The role of clarity and empathy in performance communication
  • 2.2 - Recognising and Overcoming Communication Barriers
  • 2.3 - Adapting communication for different personalities
  • 2.4 - Self-assessment checklist — “How clear am I when I communicate?”
  • Part 3 - Core Coaching Skills – Listening, Questioning, and Feedback
  • 3.1 - The 3 essential coaching behaviours
  • 3.2 - Asking powerful, open-ended questions
  • 3.3 - The art of feedback that motivates
  • 3.4 - Scenario quiz — choosing the right response
  • Part 4 - Structuring the Coaching Conversation
  • 4.1 - Understanding the GROW Stages – Goals, Reality, Options, Way Forward
  • 4.2 - Applying GROW to real workplace examples
  • 4.3 - Reflection journal - draft your own coaching conversation
  • 4.4 - Reflection Quiz - match the question to the right GROW stage
  • PART 5 - Apply and Reflect
  • 5.1 - Key Takeaways
  • 5.2 - Mini Reflection
  • Summative Assessment
  • Final Test
  • Course Evaluation
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever