- Corporate Finance & Investment
- 136 (Registered)
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Level
- Refresher
Accreditation
- 5 SIDC CPE points
- 4 FIMM CPD points
ICF Competency Type / Title / Level
- Behavioural – Organisation Leadership / Business Acumen / Level2
Learning Outcome
- Identify the latest social media driven market influencing business models.
- Recognise the social media driven business model and its impact on the capital market.
Course Synopsis
Kylie Jenner is an American reality television personality, model, entrepreneur and social media personality who is the founder and sole owner of the highly successful Kylie Cosmetics. She rose to fame starring in the E! reality television series Keeping Up with the Kardashians in 2007. Her success at this very young age has prompted many industry leaders to take notice and perhaps explore her style and business acumen applicable in today’s fast moving world of ever evolving business dynamics.
This course will cover the new social media driven business model that can be explored and adopted by companies seeking to understand the new business landscape and it’s implication to the capital market while recognizing the changing trend in consumer buying behaviour.
Course Content
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Downloadable Notes
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Notes
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Kylie Jenner - Billionaire at 21
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The youngest self-made Billionaire at 21
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External video
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The success of Kylie Cosmetics
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Quiz
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Kylie Cosmetics - The New Social Media Driven Business Model
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Embrace social media
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Outsourcing
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External video
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Lean workforce & Adopt effective advertising
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External video
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Embrace Direct to Consumer (D2C) business model & Adopt seasonal launches
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External video
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Focus on branding
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External video
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Focus on Environmental, Social and Corporate Governance (ESG)
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External video
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The Road to Perfection
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Quiz
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The Evolving Capital Market
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Dual-class stock structure & Impact and implication on the capital market
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Quiz
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Test
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Final Test
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